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WHAT IS INSTAGRAM SEO? THE NO FLUFF EDITION - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/b96d73c0-22d6-4460-ad6c-87e97b2ba36f/imgi_2_64820ef47cdfd39f0a1fb960_instagram+seo.png Blog - WHAT IS INSTAGRAM SEO? THE NO FLUFF EDITION - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.cruxdata.io/blog/az9jm2ca9w2p5vehvm28mt7zm8oqiz monthly 0.5 2025-12-03 https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/4c650bd4-ff49-4c22-b041-1afdc9305a10/imgi_8_647e53cd53942ea73335daea_pexels-julia-m-cameron-4143801.jpg Blog - How to Select a Google Profile Business Category - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.cruxdata.io/blog/6xcq730lzrzd1vhxy7xm8rg3f1u29s monthly 0.5 2025-12-03 https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/8e9d0fff-e89c-4fcd-9e5f-23ff0ebddf36/imgi_8_646689f650df97fea93b0891_pexels-sergio-souza-2249605.jpg Blog - An 8 Step Guide to Competitor Keyword Analysis - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.cruxdata.io/blog/w438s0bg5qtj5k8lh8223fon3pjtid monthly 0.5 2025-12-03 https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/1e6935f4-2a04-424f-8064-83bff01bc64a/imgi_14_64650db30661ecb37e891267_pexels-helena-lopes-1015568.jpg Blog - How to Create a SEO Dashboard in 4 Easy Steps - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/e2f97134-1b13-4c18-b546-93ed8c466a07/imgi_2_645c038227baee4cdee2882a_small+business+cruxdata.png Blog - How to Create a SEO Dashboard in 4 Easy Steps - Step 1. Create account or log into Cruxdata.io https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/1610fcca-945d-409c-b0af-c6148184b185/imgi_3_646505e73c2fce9b027e4304_small+business+digital+profile1.png Blog - How to Create a SEO Dashboard in 4 Easy Steps - Step 2. Connect your Google Analytics, Google Search Console and Google Business Profile a.ccounts Don't have these accounts setup yet? No worries. Check our guides on How To Setup Google Analytics, How to Setup Google Search Console and How to Setup Google Business Profile. https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/95ec2706-96e5-4939-8e90-7e895268e31f/imgi_4_646506079b7631b16e199d44_small+business+digital+profile+2.png Blog - How to Create a SEO Dashboard in 4 Easy Steps - Step 3. Enter your top 5 business competitors https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/779efca1-ac01-46c6-8c3b-c0282a7f9e2a/imgi_18_646506079b7631b16e199d44_small+business+digital+profile+2-p-1080.png Blog - How to Create a SEO Dashboard in 4 Easy Steps - Step 4. Enter your top 5 competitors https://www.cruxdata.io/blog/zb925njgobczvssjlps0vbp58u8o9y monthly 0.5 2025-12-03 https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/602cb14d-e618-4a4c-89c2-e2fd12c86070/imgi_10_63113ae4b155bc9b2a72e1ee_pexels-polina-zimmerman-3747132.jpg Blog - What is an On-page SEO Audit? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/02d9f51a-a6ce-462e-8c2f-8a8f1d35b01d/imgi_2_6324b38b73100e3e7c7d283e_Screenshot+2022-09-01+160034.png Blog - What is an On-page SEO Audit? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/46750e5f-eae0-4107-b05b-97c188f02073/imgi_3_63113b3166eb321b6134839d_Screenshot+2022-09-01+160335.png Blog - What is an On-page SEO Audit? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.cruxdata.io/blog/9qcwf7mr7kykaim3vjr4gpg9e4dge5 monthly 0.5 2025-12-03 https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/963e6983-db9a-49ce-b120-3b85eaf1bd5e/imgi_26_645bdd8a5e77e9e2e84298ec_seo+compass.jpg Blog - How to create A Google Search Console Account and Connect it to Your Website - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/f2cee9c3-6f4e-4678-970d-8255e780cd5f/imgi_2_645bde053ce46e4cd0f3d0a2_gsc+1.png Blog - How to create A Google Search Console Account and Connect it to Your Website - Step 1. First, make sure you have Google Analytics configured. Next, head to https://search.google.com/search-console/about, and click “Start Now” https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/49b3e7b3-fb3e-49e0-b240-5ab99e46e3d5/imgi_3_645bde124e63d58f2f257a1b_gsc2.jpg Blog - How to create A Google Search Console Account and Connect it to Your Website - Step 2. If prompted to sign in, make sure to sing in using the same email you used to configure Google Analytics https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/0f8bb2e6-3919-40f0-b8ca-5d3cbc9163c8/imgi_4_62950b0936de206fa0135eb5_gsc.jpg Blog - How to create A Google Search Console Account and Connect it to Your Website - Step 3. Using the “URL prefix” option, enter your website URL with the “https://” and/or “www” https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/8ed92810-f43d-42cb-ad5e-ebee3464cca3/imgi_5_645bde2dbdbc581f6cb867dd_gsc4.jpg Blog - How to create A Google Search Console Account and Connect it to Your Website - Step 4. You should receive an “Ownership auto verified” notification. From here, select “GO TO PROPERTY” https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/f54c8fdd-6a00-4a4d-8608-a12b1526c0e7/imgi_6_62950b18ba05633a7a1d938b_Step-3-1.jpg Blog - How to create A Google Search Console Account and Connect it to Your Website - Step 5. Click START https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/008fd4d7-67ac-431a-a1a4-9ec6e06e460d/imgi_7_645bd060afeee95e5d0e8ccc_small+business+digital+profile.png Blog - How to create A Google Search Console Account and Connect it to Your Website - Step 6. Login to your Cruxdata account, head to your Digital Profile, and click "Sign in with Google" https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/dd907fa3-d24a-4432-a2ed-022ddb224e7a/imgi_8_645bd03510e33e453495c849_small+business+search+console+2.png Blog - How to create A Google Search Console Account and Connect it to Your Website - Step 7. OPTIONAL: If you're working with a developer, you'll need to add them as a user to your Google Search Console. To add a user to your Google Search Console, click “Settings” in the bottom left hand corner. https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/56069a83-8572-4259-ac3f-a4db0481d9b4/imgi_9_645bd442eac6a6dfb0b40f46_small+business+search+console+3.png Blog - How to create A Google Search Console Account and Connect it to Your Website - Step 8. Select "Users and permissions" https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/b4377b2c-ac99-4e74-809b-f6b2e053fb28/imgi_10_645bd49f6e0b3a744ff06a70_small+business+search+console+4.png Blog - How to create A Google Search Console Account and Connect it to Your Website - Step 9. Click the blue "ADD USER" button in the top right, and enter the developers email. Click "ADD" and you're done! https://www.cruxdata.io/blog/yufzkf7k2w49rwduc77zw7njxdwepb monthly 0.5 2025-12-03 https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/2809cf7f-4f97-4b51-8524-548e8183092e/imgi_23_645c057437f19b6fcb487654_cruxdata+small+business+dashboard.png Blog - How To Create an Account on Cruxdata - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/00c9362b-ac15-4fb4-81df-3e90206036ee/imgi_2_645c038227baee4cdee2882a_small+business+cruxdata.png Blog - How To Create an Account on Cruxdata - ‍Step 1. Navigate to https://cruxdata.io https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/0d0221a9-99c8-4811-9547-ef40b374ab43/imgi_3_645c039e4145447fdc323c1c_small+business+cruxdata+2.png Blog - How To Create an Account on Cruxdata - Step 2. Select "Sign Up", and fill out your information https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/05549481-d0cb-4895-b34b-9135550f92e9/imgi_4_645c03a22ec27d2fb1341b4b_small+business+cruxdata+3.png Blog - How To Create an Account on Cruxdata - Step 3. Enter your payment information https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/948efe01-4cd1-403d-b0a0-f695233734eb/imgi_5_645c03a5fbbd3e608f96155a_small+business+cruxdata+4.png Blog - How To Create an Account on Cruxdata - Step 4. Enter your business website https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/14c1599d-421e-4308-8986-828b4552f41e/imgi_6_645c03a9e1b4e8d03bf565b6_small+business+cruxdata+5.png Blog - How To Create an Account on Cruxdata - Step 5. Enter your business details https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/b75c4063-a12a-49de-b877-be79fe655558/imgi_7_645c03aceb75cb7ccee7bdd6_small+business+cruxdata+6.png Blog - How To Create an Account on Cruxdata - Step 5. Congratulations on creating your Cruxdata account! You now have immediate access to a suite of valuable SEO tools at your fingertips, including Keyword Rankings, Website Audits, Backlinks, Semantic Core Builder, and Keyword Monitoring. To initiate an automatic SEO competitive analysis, just enter your top five competitors. This will provide you with critical insights to strategize effectively. For immediate dashboard construction and to fully leverage the benefits of Cruxdata, you're encouraged to connect your accounts. This is a simple process—just a click and sign-in away. Please note: Until your accounts are connected, many of the graphs and tables will remain blank. Don't worry, these will populate with valuable data once your accounts are linked. https://www.cruxdata.io/blog/qtpr70i7btbnnhbsk3ysju6o9svb1i monthly 0.5 2025-12-03 https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/7d80551a-c372-4782-b03d-374c7356d78e/imgi_10_645535f897457e0dbaec32df_small+business+owner.jpg Blog - Otimizing Your Website Structure for Effective Communication with Customers (and search engines) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/e4f9c198-10f6-4143-87bf-b70550909b0b/imgi_2_64553684038cbb00e1ea048c_small+business+website+structures.png Blog - Otimizing Your Website Structure for Effective Communication with Customers (and search engines) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/5dbe591b-08ba-4dfd-a910-1f19456a262f/imgi_3_645952c155b94b794bba47be_small+business+website+structure+3.png Blog - Otimizing Your Website Structure for Effective Communication with Customers (and search engines) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.cruxdata.io/blog/1e05atmh1tr4xmhrfssldozrwoqj2n monthly 0.5 2025-12-03 https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/e261d35e-1a0f-429e-8e89-55b061acf288/imgi_10_645a9aff5a3b1a845a58b3ef_small+business+dashboard.jpg Blog - What Should Be in an SEO Dashboard? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/c477b01b-9822-4525-a076-4e23f65d6982/imgi_2_645aa2ce9d867d29ff440c93_small+business+seo+dashboard+2.png Blog - What Should Be in an SEO Dashboard? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/e72119fc-8f00-425e-9213-f51159790e0c/imgi_3_645aa2f08d50e3f55a42d010_small+business+seo+dashboard.png Blog - What Should Be in an SEO Dashboard? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.cruxdata.io/blog/3m5bv6xuu55byg1ad4v1dcpg3o5gpz monthly 0.5 2025-12-03 https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/80ef1e53-b550-42dc-8063-19f8d60f924e/imgi_9_645535f897457e0dbaec32df_small+business+owner.jpg Blog - How To Structure Your Website in 3 Steps - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/3797da14-a012-40f1-8006-45f846341fd7/imgi_2_64553684038cbb00e1ea048c_small+business+website+structures.png Blog - How To Structure Your Website in 3 Steps However, website structure and hierarchy can be complex and challenging to navigate. In this guide, we will explore how to create a clear website structure by visualizing its hierarchy and identifying the primary keywords and search intent for each page. By following this guide, you can ensure that your website is optimized for effective communication with your customers, whether they are seeking broad informational content or specific products and services. ‍ 1. Create a Visual Representation of your website To create a clear website structure, it's important to first document the major sections of your website and visualize how they are related to each other. You can use a spreadsheet, Google slides, or visualization tools like Mindmup and XMind to get a clear picture of the hierarchy of your website, including the higher-level general categories, the more specific subsections, and the product or service pages. For a more in-depth analysis of your website structure, you can also use “crawl map” tools like Screaming Frog to create a visual map of your website. However, these tools are geared towards advanced users, so be prepared to spend some time learning how to use them effectively. If you're just starting out, focus on your homepage and the top five major category pages to ensure a clear and concise website structure that is easy for your users to navigate For this how-to we will use xMind and a fictional website as an example ‍ 2. Determine your primary Keyword and Top Three Keywords for Each Node After creating a visual representation of your website, it's important to annotate each page (node) with its primary keyword and several supporting keywords. The primary keyword and supporting keywords should align with the user's search intent for visiting that specific page. Pro tip: If you are having trouble coming up with three additional keywords, consider using ChatGPT. Prompt it with a specific request, such as 'Provide me with three more keywords for a webpage on massage that links to five specific massage pages, excluding any specific massage types.' https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/7c09c4cd-ed0b-46dc-8f7a-54613d9778b7/imgi_6_645952c155b94b794bba47be_small+business+website+structure+3-p-800.png Blog - How To Structure Your Website in 3 Steps Using Xmind, you can attach a note to each page (node in the graph) and enter the primary keywords and supporting keywords, then export them into a Word document. The graph helps create a clear picture of the website structure, clearly showing which pages have notes (keywords). Having a list of keywords makes it easy to identify instances of dissimilar products sharing a single page, having two different search terms on one page, or having a single page that offers multiple services - all of which could confuse the search engine on what to prioritize. Another issue to avoid is having pages that compete for the same search terms, such as using broad general terms like "total body work" and "full body massage" on specific massage webpages. Leaving it up to the search engine to decide which to promote could lead to losing potential customers to competitors who have a clearer website structure. In our example, we added notes to the home page and several other pages for illustrative purposes. The pages we added keyword notes to are indicated by the blue notepad icon, and you can easily export them for future reference. Keywords Exported from xMind Map Home Page‍ Primary: Holistic Wellness Keywords: Holistic healing, Traditional medicine, Eastern wellness ‍ Book an Appointment Primary: Book an Appointment Keywords: Massage appointments Spa reservations Bodywork scheduling ‍ SPA Services Primary: Spa Services Keywords: Wellness treatments, Holistic therapies, Body and energy work ‍ Massages Primary: massage bodywork, Keywords: massage therapy, reflexology, body massage ‍ Deep Tissue Primary: Deep Tissue Massage Keywords: deep tissue therapy, deep tissue bodywork, deep pressure massage ‍ Swedish Primary: Swedish Massage Keywords: relaxation massage, circulatory massage, light touch massage ‍ Hot Stone Primary: Hot Stone Massage Keywords: Warm stone massage, heated stone therapy, stone massage therapy ‍ Ashiatsu Primary: Ashiatsu Massage Keywords: Ashiatsu barefoot massage, Deep compression massage, Barefoot Shiatsu massage ‍ Acupuncture Primary: acupuncture Keywords: Traditional Chinese Medicine, Meridians, Acupoints ‍ Shop Primary: buy wellness products Keywords: aromatherapy products, natural remedies, wellness essentials. As you are selecting keywords for each page, keep in mind that this step is not meant to be an exhaustive keyword analysis. Instead, its purpose is to identify primary keywords and user search intent that will optimize your website structure and hierarchy. Keyword optimization will come later in the process. As you examine each page (node), pay close attention to its keywords, keeping in mind the main keywords and user search intent. Be sure to avoid the top 5 mistakes to avoid when structuring a website. ‍ 3) Make the necessary adjustments Adding or removing pages as it becomes necessary is essential to optimizing your website structure. This ensures that you can provide a seamless experience to users who are looking for broad informational content or those seeking specific products or services. One common mistake to avoid is combining different topics with distinct search terms on the same page, such as acupuncture and massage, which may cause confusion for search engines and users. Additionally, it's crucial to differentiate between broad and narrow searches, such as "spa services" vs "massages" to provide the most relevant and useful results for your visitors. By carefully aligning your website content with users' search intent, you can minimize bounce rates and enhance engagement, ultimately driving more traffic, improving your website's ranking, and increasing sales. Note: In this example, the visual hierarchy of the website was illustrated using Microsoft PowerPoint. We utilize a range of readily available tools that enable anyone to analyze their website structure, regardless of their technical expertise. Next Steps The next step is to create the semantic core for each page. New to the concept of semantic core? Read the Unlocking the Power of Semantic Core and then dive on in and create your semantic core.. https://www.cruxdata.io/blog/l6313eg4xxy117zj4fqb5ff2kywz44 monthly 0.5 2025-12-03 https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/9ca3b4f8-d1f3-4705-98da-9e7e3df6eee1/imgi_12_6452a320847b434df21f1408_small+business+structure.jpg Blog - Website Structure and Search Intent: Top 5 Mistakes to Avoid - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/6288029b-5f6e-4f54-a3aa-33c5724204da/imgi_2_6452a3ce17172b7f02e5b648_small+business+web+structure.png Blog - Website Structure and Search Intent: Top 5 Mistakes to Avoid - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/867588b0-7d03-49d2-a123-5c93010fec9b/imgi_3_6452a61b94ce863fe0ee8ab2_four+search+intents.png Blog - Website Structure and Search Intent: Top 5 Mistakes to Avoid - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/a5885580-17c3-4c88-8ccb-d70e744faa6c/imgi_4_6452a4c01ea330442a0d1e3c_web+structure+1.png Blog - Website Structure and Search Intent: Top 5 Mistakes to Avoid - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/4d92c00d-dbfe-4153-a3b4-f01508fc349e/imgi_5_6452a4f1ef8b42818e4f95e0_web+structure+2.png Blog - Website Structure and Search Intent: Top 5 Mistakes to Avoid - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.cruxdata.io/blog/krsegi2biuj3953t9ufnzlenoqq3jg monthly 0.5 2025-12-03 https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/c94aff1c-9a46-4853-9a02-4112d20b85fb/imgi_10_6372bf0786e2f59d1a76b4c5_pexels-kampus-production-6248975.jpg Blog - How to hire an SEO agency or freelancer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/426f777e-0e06-47f3-bac1-a02eb85cbce5/imgi_2_6372c0424d5c4840c6de5b5b_pexels-canva-studio-3194518.jpg Blog - How to hire an SEO agency or freelancer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/c9fd371f-4241-42e6-b421-e6a8468069d4/imgi_4_630d4d699641fa821c0a11bc_pexels-photomix-company-218717.jpg Blog - How to hire an SEO agency or freelancer - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.cruxdata.io/blog/kqxomphol8xbh5goin9yex34gx96gv monthly 0.5 2025-12-03 https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/fe33cacc-ceda-48d3-8632-03316824b9aa/imgi_9_644991fc71ea068f88cb89fc_pexels-sam-kolder-2387872.jpg Blog - How to Get Started With SEO in Two Steps - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/8bf2dc38-a506-4d51-9a08-3bc7c1f76c82/imgi_2_644992eb0266ae75a423d612_Competitive+score+vs+search+volume.png Blog - How to Get Started With SEO in Two Steps In its most basic form, executing a keyword strategy involves selecting a keyword that a specific webpage does not rank for, then crafting and publishing content utilizing the keyword. ‍ STEP 1. Identify a keyword with moderate to high search volume and medium to low competition. The higher the search volume, and the lower the competitive score, the better. https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/4b750825-7256-4abb-8dc4-3b41d11a8ea1/imgi_3_6449939f0266aee22523dda5_new+keywords.png Blog - How to Get Started With SEO in Two Steps STEP 2. Use the new keyword on your website. If you use the keyword on a webpage that is not the primary webpage, such as in a blog, online news letter, BIO or description, include a link to the webpage the keyword fits best. For example: If you're selling apparel and have a webpage specifically for women's athletic shoes, and your new keyword (keyphrase in this case) is “women's workout footwear” and you include this phrase in a blog post, make sure to link the text with the keywords back to the webpage for women's athletic shoes. https://www.cruxdata.io/blog/h0w05sb0wjve6pm1e5gb5ql2tp41ma monthly 0.5 2025-12-03 https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/48f0d647-7267-4a19-8e64-803b1d83cfa3/imgi_14_643860097631060f111bb632_pexels-tima-miroshnichenko-6827193.jpg Blog - How To Increase Search Engine Visitors using Keyword Optimization and Semantic Core Development - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/27ef67d7-07a5-43e0-b934-4f1fbbd212a6/imgi_1_64384cf574e38f59ee9bbff4_image+%284%29-p-800.png Blog - How To Increase Search Engine Visitors using Keyword Optimization and Semantic Core Development STEP 1 - Rank for as many keywords as possible. Selecting and implementing keywords with moderate to high search volume and low competition is a crucial aspect of keyword optimization, as it can greatly enhance your website's ranking for multiple keywords. However, achieving a spot among the top 75 results is no small feat, despite this being the primary objective. To illustrate, even a popular search term such as "massage" generates an overwhelming 3.5 billion search results in just 0.49 seconds, making it a formidable challenge to attain a top position. For an in-depth explanation, consider delving into "Unlocking the Power of Semantic Core: Elevate Your Website's SEO Performance." It's important to remember that SEO is a gradual process, and it may take time to witness tangible outcomes. In this scenario, the first increase was observed after five months, with another increase following three months later. https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/f605b1de-3426-47d1-bd82-420cb202e527/imgi_1_64384de4e03b9d47324983a7_cruxdata+table-p-800.png Blog - How To Increase Search Engine Visitors using Keyword Optimization and Semantic Core Development STEP 2 - Analyze the metrics for each keyword This table displays all of the example website's ranked keywords alongside key metrics. By sorting the table according to the absolute rank, you can identify which keywords are ranking in the top 10 as well as other groupings. In addition to top 10 rankings, this website also ranks in the "Local Pack" for multiple keyword phrases. https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/d858998c-0aea-4aa1-b589-6839df57e2ad/imgi_1_64385efdfff624060f696fb8_crux+visitors+graph-p-800.png Blog - How To Increase Search Engine Visitors using Keyword Optimization and Semantic Core Development STEP 3 - Measure visitors from search To evaluate the impact on website visitors, navigate to the SEO Website Visitors Dashboard and set the date selector to the same time frame as the Keywords Ranking Trends graph. By doing so, you will notice that website visitors have increased over 1300 during the same time period as the Keywords Ranking Trends graph. https://www.cruxdata.io/blog/so6hcmj7dddnh9b9xwwveis3xhmw3d monthly 0.5 2025-12-03 https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/09e41869-601f-4097-a420-81cb1e4701d9/imgi_31_643d898bacf482065824280d_pexels-clem-onojeghuo-175771.jpg Blog - How to Create a Semantic Core - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/c6e19276-a810-4034-be21-78254fac6ec4/imgi_1_64359a5cea26265bf8c7e1bb_cruxdata+semantic+core-p-800.png Blog - How to Create a Semantic Core Creating a semantic core is easier than you think. This step by step guide will help you create a semantic core for each page of your website. Simply follow these 8 simple steps for the first webpage, then easily replicate the process for the rest of your web pages. This how-to guide assumes that you’ve already created an account with Cruxdata. Start with your home page, then your top product or services webpages. STEP 1 - Cruxdata SEO Dashboard Navigate to the SEO main page where you will see your top-level SEO scorecards displaying your critical SEO metrics. The suite of SEO dashboards and tools are displayed in an expanded https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/1d5d399e-8164-4c7b-ae1c-309f05fd5a07/imgi_1_64359e219866bd65a087715f_Blank+Semantic+Core-p-800.png Blog - How to Create a Semantic Core STEP 2 - Create Semantic Core Entry Once you select Semantic Core from the menu, you will see the semantic core form. You will notice that each entry in the Semantic Core consists of the web page’s URL, primary keyword and keyword cluster. If this is your first entry, start with your home page. Enter your home page url in the “New URL” field. When developing a keyword strategy for your home page, select a keyword or phrase that best represents your company, product or brand Most websites have product-specific pages, so it's important to avoid optimizing your home page for product-focused keywords. Instead, focus on a broader keyword or phrase that accurately represents your company's identity, industry and overall offerings. https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/d9d98f96-9a17-4fe4-b1e7-8f4be573d832/imgi_1_643d94ebc5211c3aa1843c5b_Search+Intent+%281%29-p-800.png Blog - How to Create a Semantic Core STEP 3 - Primary Keyword To create the next semantic core entry, begin with your primary product page and determine its primary keyword or phrase. This keyword or phrase should be the search term that most closely matches the content of your page and is likely to be used by users when searching for products or services like yours. Consider the search intent of the targeted page. Once you have determined your primary keyword enter the keyword into the primary keyword field. https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/4785a0ec-b14b-437b-bb25-a42e1025616e/imgi_1_6435a3af4d9b118095006c0b_Ranked+Keywords-p-800.png Blog - How to Create a Semantic Core STEP 4 -Select Ranking Keywords Navigate to the Ranking Keywords dashboard, Here you will analyze the keywords that you currently rank for. Select keywords from the table that you currently rank for in the top 10, keeping in mind that moving from a lower position (7-10) to a top three (1-3) position can have a dramatic result on your website visitors from search engines. In addition, you need to retain your top ranking against competitors. Secondly, select keywords that you rank for between 11 and 75 that have moderate to high search volume AND a keyword difficulty below 50 - the lower the better. The goal is to move the selected keyword’s ranking into the top 10. https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/e8a8b866-ff8b-47a3-9c9c-536b9696e6e7/imgi_1_643d9f5a6ad639241724cbd5_semantic+core+dashboard+%282%29-p-800.png Blog - How to Create a Semantic Core STEP 5 - Competitor Analysis Navigate to the Competitor Dashboard. The Competitors Overview table gives you a great overview of which competitors have the most keywords ranking. Visit their websites and analyze their website structure, on-page verbiage, and whether they have a blog or newsletter published on their website. Below the Competitors Overview table is The Competitor Keyword Overlap table, which shows the rank for each keyword for each competitor. The table is color coded to easily discover keywords that multiple competitors are ranking for. Find keywords that again have moderate to high search volume. Determine which page on your website each keyword would be applicable for. Add the keywords to the corresponding Semantic Core Entry. https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/9c030788-a529-46b6-ab9e-678060e1f9fd/imgi_1_6435a8aef0bfdb460f3365b1_Keyword+Suggestion-p-800.png Blog - How to Create a Semantic Core STEP 6 - Keyword Suggestions Navigate to the Keyword Suggestions dashboard. When selecting keywords for a particular semantic core entry, keep in mind search intent of the page, then consider search volume and keyword competition. Each new keyword you select should align to a specific page on your website and corresponding semantic core entry. There are numerous keyword suggestion tools available, many of them free. You can use these and add your keyword cluster. Remember: search intent, adequate search volume, and medium to low keyword difficulty https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/963d76b9-78ed-45a0-bd1a-3c8ff73a4f8d/imgi_1_643da1d1ead3ce6e5faf5cd3_keyword+tags.png Blog - How to Create a Semantic Core STEP 7 - Analyze On-Page Titles Examine your URL, TItle and Section Titles on the targeted page. Make sure that the keywords used in these on-page descriptions are included in your keyword cluster. Many times website owners don’t realize that their URL, page title and section titles do not contain keywords they are targeting. Note: if you edit your URL, make sure to do a 301 redirect of the old URL to the new one. https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/88c0c8d4-e414-4397-a6e4-4d9433a21209/imgi_1_6443025ba0b0b67896bde618_image+%285%29-p-800.png Blog - How to Create a Semantic Core STEP 8 - Refine Keyword Cluster You now have new keywords from Ranking Keywords, Competitor Analysis, Suggested Keywords Tool, and page titles. Enter your keywords in your semantic core keyword cluster. Note: The semantic core table will take up to several minutes to update. If items do not appear to be updating, refresh your browser. Review the keywords in the semantic core entry and remove any keywords with low search volume or high keyword difficulty. Keep only the keywords that you plan to take action on. Actions inlcude using them in web page copy, blog posts, newsletters published on your site, and in your HTML descriptions. https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/2e652a41-a128-423b-98bb-01840174a910/imgi_1_643da9cda723e505d0a7c546_6-p-800.png Blog - How to Create a Semantic Core STEP 9 To outrank your competitors and consistently increase the traffic from search engines to your website, create a semantic core for each web page. This means repeating steps 1 through 8 for every semantic core and webpage. You do not need to do every page at once. Many website owners start with their homepage and their top 3 to 5 pages to get their SEO program rollin https://www.cruxdata.io/blog/d6aog80m9eltzw7ae6ozo8q9m4bh4a monthly 0.5 2025-12-03 https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/fdc59b9d-4694-4a00-a2b2-5395b5eb98ab/imgi_10_63f5454ea6d27fa2254ce99c_pexels-pixabay-256262.jpg Blog - How to Intall Google Analytics GA4 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/c02995ce-d91a-47cb-ac5f-7170ac4cc3d3/imgi_1_default.png Blog - How to Intall Google Analytics GA4 Google Analytics 4 is a powerful tool that helps you track and analyze not only your website performance but your other marketing channels such as social media that drive traffic to your website. Google Analytics is free and one of the most powerful tools for small business digital marketing programs. Google Analytics is the same analytics tools many of the largest companies use for their digital marketing efforts. Google Analytics is easy to install and Cruxdata makes it super easy to use, even for someone who has never used an analytics tool before In this blog post, we’ll give you the step-by-step process of installing Google Analytics GA4 on your website. From creating your GA4 account to adding the tracking code to your website, we’ve got you covered. Let’s get started. Step 1 Create Your Google Analytics Account. If you don't already have a Google Analytics account, create one at https://analytics.google.com/. Next, follow the instructions to set up your new GA4 property. Add your property details. Then, accept the terms and conditions of the analytics platform. You’ll have the opportunity to customize your email communication with Google. If you don’t want to hear from Google at all, uncheck all the options. https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/e708643d-a0e3-498a-91f9-b5ec4840b2e4/imgi_1_default+%282%29.png Blog - How to Intall Google Analytics GA4 Step 2 To track visitors, you need to add a data stream. Head over to the property you want to set up GA4 for and click on “Data Streams”. Click on “Web” to add a data stream for your website or blog. Now, enter your website’s URL and assign a name to your stream. Finally, click on “Create stream”. That’s it. You can now connect this stream to your website to track website visitors. https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/271a786f-87df-41d7-92ae-74904f5c2058/imgi_1_default+%283%29.png Blog - How to Intall Google Analytics GA4 Step 3 Now you have to install the Google Tag on your website. The easiest way to install the Google tag on your website is by using the Google Site Kit Plugin. https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/164cb351-83a3-4057-8e93-998962c3ebcd/imgi_1_default+%284%29.png Blog - How to Intall Google Analytics GA4 Step 4 Option 1 - If your CMS is Listed: For example, if you have a WordPress site, you can use the Site Kit plugin. To do that, head over to the “Plugins” section of your WordPress dashboard and click on “Add New”. Put “Site Kit” in the search bar and you’ll see the plugin. The plugin will walk you through a few necessary steps. Sign in with your Google account. The Site Kit Plugin will connect your account and property to your website. Next, click on “Configure Analytics”. That’s it. You’ve now linked your Google Analytics account to your site and can now track user behavior in your WordPress dashboard. https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/e891bf48-5d89-49e9-98c1-bce1f790bcf6/imgi_1_default+%285%29.png Blog - How to Intall Google Analytics GA4 Step 4 Option 2 - If your CMS is Not Listed: Now, if you’re not using a content management system listed on the official website, proceed to “Install Manually”. Google Analytics will give you a code that you will have to paste into the header of your website. Open the back end of your web page, find the header tags, and paste the copied code between them. Note that Google Analytics may take around 30 minutes to start showing the data. How to Install GA4 in 4 easy steps: Wrapping Up Wrapping Up GA4 is the newest version of Google Analytics, offering powerful tracking and analytics features for free. If you do not have the time or capability to install Google Analytics GA4 yourself, ask your web team to install for you. However, we think it’s safe to say that many small businesses do not have a web team or web agency on retainer. If you do not currently have a web development team or agency, you can hire a freelancer for less than $100 to install and configure GA4. Freelancers are widely available on websites like Upwork. Digital marketing can (and should) be as accessible for small businesses as it is for big businesses. Get Instant Insights - Connect to Cruxdata.io Cruxdata makes using Google Analytics simple for small businesses. Get instant insights whrn create an account and connect your GA4 account. Cruxdata will automatically create a series of easy to read dashboards, complete with inline tips and tutorials to guide you through your key website metrics. https://www.cruxdata.io/blog/zi70adaz84qgrkub7qce4g6gwa0rr1 monthly 0.5 2025-12-03 https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/dadbd3ea-8e81-4b3c-9bf6-c83e8a5d0251/imgi_14_6448521e21b960f9781418e8_pexels-prateek-katyal-2694434.jpg Blog - How to connect your Instagram Professional Account and your Facebook Business Page - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/8d5066ac-b9b8-4d0a-80c4-c5b47caa2199/imgi_2_629523e85bc8135dbf98dd3d_connect1-479x1024.png Blog - How to connect your Instagram Professional Account and your Facebook Business Page Step 1. Go to your Instagram Profile and click “Edit Profile” NOTE: Make sure your Instagram is a “Professional Account”. If you’re unsure what type of account you have, go to Settings -> Account. At the bottom of the Account Page, there will be an option to “Switch to Professional Account” or “Switch Account Type” If it says “Switch to Professional Account”, select that. If it says “Switch Account Type”, do nothing. https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/b472d9a8-ba3e-486c-8c1c-0cdd23ca5e03/imgi_10_629523f386070f18e8efad2e_connect2-728x1536-p-500.png Blog - How to connect your Instagram Professional Account and your Facebook Business Page Step 2. Click “Connect or Create” https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/a135cc56-ddd8-45cd-b62f-a4d9192154e2/imgi_4_629523f97adc4fdf8c7d81e9_connect3-727x1536.png Blog - How to connect your Instagram Professional Account and your Facebook Business Page Step 3. You may be prompted to setup your “Accounts Center”. Click “Continue” https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/adee94b5-9d0b-442c-946b-6fdc753eaedc/imgi_5_6295240829afea04b0d5fc35_connect5-728x1536.png Blog - How to connect your Instagram Professional Account and your Facebook Business Page Step 4. Click “Yes, Finish Setup” https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/bc4a1831-7ecb-4092-81d1-71e82af9a4cb/imgi_13_6295240e2525fd73e1b202e7_connect7-728x1536-p-500.png Blog - How to connect your Instagram Professional Account and your Facebook Business Page Step 5. Select the Facebook Business Page you wish to connect. That’s it! Tip: Make sure you have a Facebook Business Page created before you attempt to link your Instagram Professional Account. 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38 Google SERP Results You Need to Know About (Part 2) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/c22458bf-fb19-4efc-a231-02f8b586b17b/imgi_12_63bc7de47c1f9e75572fdfad_SERP+23+Mention+carousel.png Blog - 38 Google SERP Results You Need to Know About (Part 2) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/4f5e3870-a04d-49a8-9118-728a4a01e199/imgi_13_639b6cac26679264966cdd97_Screenshot+2022-12-15+101846.png Blog - 38 Google SERP Results You Need to Know About (Part 2) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/48423e0f-7872-4693-9bb1-918ed7f17d1f/imgi_19_639b6cb637e5ebf4f93fe4f6_Screenshot+2022-12-15+101919-p-500.png Blog - 38 Google SERP Results You Need to Know About (Part 2) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.cruxdata.io/blog/qi7lppg789u0y8n0b3cu8hewlj72zy monthly 0.5 2025-12-03 https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/d3c4f1e8-cce2-4668-974f-ad0b1d2b9ddd/imgi_14_6377c6c66418192080675806_pexels-miguel-%C3%A1-padri%C3%B1%C3%A1n-1111319.jpg Blog - Meta Tags and Meta Titles for SEO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/6ad37dd0-eab4-4c60-8422-53b85aaaaa16/imgi_2_6377c7400b2bd62e6cf0240a_unnamed+%2819%29.png Blog - Meta Tags and Meta Titles for SEO - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/19c257e5-37d0-45a1-a6ae-458cf6974135/imgi_3_6377c7772805ad18d123b2b3_unnamed+%2820%29.png Blog - 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How to Enable Demographic Data in Google Analytics Universal - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/cf1a6cca-baa7-43e4-a957-0551bf96029b/imgi_8_62952ad1fb03ad5e90a6e8d1_enable-1641517599-p-500.png Blog - How to Enable Demographic Data in Google Analytics Universal Steps 1-4. After logging into your Google Analytics Universal account, click "Audience" in the left hand menu to activate the dropdown menu. From the drop down menu, select "Demographics". Directly underneath "Demographics", click "Overview". Click the blue "Enable" button https://www.cruxdata.io/blog/xgt80q8ideqwkem6898oqi59uesqh1 monthly 0.5 2025-12-03 https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/949ce803-e9fb-4771-be06-17a97a84022e/imgi_21_62a0f743836707e43809b782_pexels-lerkrat-tangsri-91153.jpg Blog - How to Setup Linktree - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6914cb5b4ea1762331fbebad/8455b89b-1160-48c8-a00f-b5d2a379dfe2/imgi_2_62a0f77c7036352e2a74a5af_Screenshot_20210601-101923_Chrome-Beta-728x1536+%281%29.jpg Blog - How to Setup Linktree Step 1. 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