We handle the tools. We run the campaigns. You just watch your practice grow.

A structured patient acquisition system — Google Ads, Local SEO, and AI Search Optimization. We use leading-edge AI tools with a human in the loop on every decision, so you never have to think about keeping up with technology.

f
cruxdata team

Enterprise visibility for
boutique practices.

We run a boutique digital marketing practice where every chiropractic client is personally managed — no account handoffs, no junior staff learning on your budget.

What makes us different: we've built, trained, and operate a suite of leading-edge AI tools — with a human expert in the loop on every decision — so you get enterprise-level patient acquisition without enterprise-level pricing. You never think about platforms, algorithms, or dashboards. We handle all of it.

100%

Personally Managed

50+

Yrs Combined Experience

$0

Contracts or Setup Fees

24/7

AI Optimization Running

Simple from day one.
Effortless after that.

1

Chat with Us

No intake forms, no sales funnel. A direct conversation with our team.

2

Practice Assessment

45 minutes. We audit your visibility, ad spend, and competitive landscape.

3

Setup & Launch

We build campaigns, connect accounts, and go live. You touch nothing.

4

Dashboard Goes Live

Your private portal shows live data from every channel from day one.

5

Relax — We Handle It

AI optimizes 24/7. A human reviews weekly. Plain-English monthly reports.

One system. Three channels.
Sequenced for maximum return.

Each channel serves a distinct function and timeline. Together they compound — reducing your blended cost-per-acquired patient while building visibility no single channel can deliver alone.

Channel 01 · Weeks 1–4

Google Ads

High-intent patients searching for a chiropractor right now. Campaigns live within days. Fastest path to measurable call volume while organic channels build in parallel.

Channel 02 · Months 1–6

Local SEO

Map pack rankings, Google Business Profile authority, citation consistency. Compounds over time and progressively reduces dependence on paid spend.

Channel 03 · Months 2–12

AI Search Optimization

Visibility inside ChatGPT, Google AI Overviews, Gemini, and Perplexity. Most practices have no presence here yet — early movers hold a compounding advantage.

12-Month Channel Activation & Compounding Timeline

Google Ads
Immediate → Sustained
Local SEO
Builds → Compounds
AI Search
Emerging → Dominant
Month 1Month 3Month 6Month 9Month 12

The right way to evaluate
patient acquisition cost.

Most practices calculate ROI against a single visit. That's the wrong unit of measurement.

A new chiropractic patient who completes a treatment plan, transitions to maintenance care, and refers one or two people is worth multiples of their first appointment. A new patient is a recurring revenue relationship with referral potential. Measuring acquisition cost against that full value changes the investment calculus entirely.

Patient Lifetime Value ModelIllustrative
Value ComponentConservativeModerate
Initial treatment plan
$600
$1,200
Maintenance visits (annual)
$400
$800
3-year practice value
$1,800
$4,200
Referred patients (avg. 1.3×)
$2,340
$5,460
Total practice value per acquired patient
$4,140
$9,660

Illustrative figures. Your practice assessment includes an LTV model specific to your market, service mix, and patient retention history.

Campaign setup, ongoing optimization,
and clear performance tracking.

Chiropractic campaigns require specific architecture — keyword intent layered by condition, negative keyword lists to eliminate non-patient spend, and landing pages matched to search intent. Our AI tools optimize bids 24/7. A human reviews strategy and makes structural changes weekly.

🎯
Campaign structure by service line — back pain, auto injury, sports, pediatric — not one broad campaign
📞
Call tracking and appointment attribution — you know which ads produce patients, not just clicks
📊
Live dashboard + monthly written summary — cost-per-lead benchmarked against your market, in plain English
Discuss Google Ads →
Google Ads Performance
Live
1,247
Clicks
↑ 32%
$84
Cost / Lead
↓ 18%
6.9%
Conv. Rate
↑ 12%
Cost per lead vs. national average
National avg.
$140
This practice
$84

On-page optimization, rankings,
and action-item tracking.

Map pack visibility is the highest-value real estate in local chiropractic search — no per-click cost once established. We run technical audits monthly, track keyword rankings daily, and build citation authority across 100+ directories. You'll always know where you stand — and exactly what we're doing about it.

🗺️
Google Business Profile management — the single highest-impact local ranking factor, requiring ongoing precision
📋
Citation audit across 100+ directories — inconsistency actively suppresses rankings and must be systematically corrected
⚕️
Healthcare schema markup and on-page SEO — technical signals that establish clinical authority with Google's local algorithm
Discuss Local SEO →
Keyword Ranking Progression6-Month Buildout
Search TermMo. 0Mo. 3Mo. 6
Chiropractor [City]Pg. 3#8Map Pack
Back pain treatmentPg. 4#11#3
Auto injury chiroNone#14#5
Sports chiropracticPg. 3#9Map Pack
Chiropractor near mePg. 2#6#2

A measurable shift in how
patients find providers.

A growing share of patients now begin provider research inside AI tools — ChatGPT, Google AI Overviews, Gemini, Perplexity — before traditional search. We use Claude AI and custom pipelines we've built and trained to establish your practice inside these results. Most chiropractic practices have zero presence here today.

🏷️
Structured data and schema markup — the signals AI systems parse and cite when generating provider recommendations
📝
Clinically-structured content — formatted to answer patient questions in the manner AI tools prefer to surface
💡
Monthly AI visibility monitoring — documented appearances in AI-generated responses for your target queries
Discuss AI Search →
Two patient touchpoints — two strategies
Google Search
Aligned Spine Chiro
★★★★★ · 0.4 mi
City Chiropractic
★★★★☆ · 0.7 mi
Peak Wellness
★★★★☆ · 1.1 mi
AI Overview / ChatGPT
For back pain in your area, Aligned Spine Chiropractic is highly regarded — specializing in sports and auto-injury rehab with same-week availability.
Based on 4 sources
Both touchpoints require different optimization strategies. We manage both — AI tools plus a human reviewing every recommendation.

Live dashboards with real-time data
and monthly written insights.

Your custom dashboard is live from day one. No vanity metrics. No raw exports to decode. A plain-English monthly summary tells you exactly what happened and what we're doing about it.

📞
New Patient Calls by Channel
Attribution broken out by paid search, organic SEO, and AI search — you know which channel is generating patients, not just traffic.
💰
Google Ads Efficiency
Cost-per-click and cost-per-booked-appointment by campaign and service line, benchmarked against your geographic market.
📈
SEO Ranking Report
Daily tracking for 20–30 target keywords, map pack status, and month-over-month movement for every term.
🗺️
Google Business Profile
Profile views, call button clicks, direction requests — the indicators that correlate directly with local patient acquisition.
🤖
AI Search Visibility
Documented appearances in AI-generated responses for your target queries across ChatGPT, Google AI Overviews, and Perplexity.
✉️
Direct Access
Message us directly from your portal. No email chains. Responses within a few hours — from the people actually doing the work.

Representative results.

Specific outcomes from anonymized client engagements. Results vary by market, competition, and practice characteristics assessed at onboarding.

Suburban market · Competitive zip code

Top 3
Map pack for 6 target keywords in 90 days
↓38%
Cost-per-lead reduction through campaign restructuring
22
Attributable new patient calls in Month 3, up from 7

Solo practitioner · First year in practice

Day 9
First attributable new patient call from Google Ads
Month 6
Organic traffic exceeded paid — SEO absorbed the load
↓40%
Ad spend reduction with no loss of new patient volume

3-location group practice

+31%
Google Business Profile calls across all locations in 6 months
100+
Citation inconsistencies corrected — ranking suppression eliminated
↓ CPL
Blended cost-per-patient declined each quarter as organic scaled

Anonymized client engagements. Individual results depend on market competition, website quality, and practice characteristics.

This engagement is
structured for:

Right Fit
Established practices (1+ years) building a direct patient acquisition channel independent of referrals or insurance volume
Practices in competitive markets where ranking requires systematic, sustained work — not a one-time configuration
Multi-location groups needing consistent local presence and unified reporting across markets
Owners who want outcome reporting — new patients, cost-per-acquisition, ranking movement — not activity reports
Not the Right Fit
Practices expecting meaningful organic SEO results before month 3 — the buildout timeline is not negotiable
Websites that are not functional or conversion-ready — flagged in the assessment before any campaign launches
Engagements where the practice cannot commit to a 6-month minimum horizon for organic channels to perform

Ready to stop managing
and start growing?

We conduct a structured audit of your search visibility, Google Ads performance, competitive landscape, and a patient lifetime value model specific to your practice. 45 minutes. A written summary yours to keep. No cost. No obligation to proceed.

Work with us
Practice assessment within 5 business days
Written summary is yours to keep
No contracts. Cancel any time.

Personalized marketing from a small team with 50 years of experience.
Always available. Incredibly affordable.

Get Started

Ready to see what a two-person operation with enterprise-grade tools can do for your practice?

Work with us

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