It is the most common debate in small business marketing: "Why pay for a website when a Facebook Page is free?"

For a Main Street small business in 2026, the Google Ads ecosystem offers a specific set of tools designed to drive foot traffic, phone calls, and local leads.

This is an even more dangerous trap than the social media one (link to social media blog), because the Google Business Profile (GBP) is so effective at driving leads that business owners often think, "This is all I need."

The digital landscape offers a multitude of powerful platforms, each with its own unique audience and strengths, waiting to help you expand your content's reach even further.

In today's digital landscape, extending the reach of your valuable blog content beyond your owned website is crucial.

To run LinkedIn ads effectively, agencies need access to both the client's Campaign Manager and Company Page

Without a clear system in place, it’s hard to know which leads are actually driving revenue, which campaigns deserve more budget, and whether your sales team is effectively following up.

This guide provides precise, step-by-step instructions for setting up advanced B2B audience targeting within your Google Ads campaigns.

There are key differences for both - treating them the same can end poorly!

Making the change to a new provider can be scary. But it doesn't have to be!

LinkedIn offers a variety of ad options to help businesses reach their target audience and achieve marketing goals. These options can be categorized into four main formats:

The sea of option can appear endless.

Getting Trapped Cam Be A Critical Issue for Any Small Business Engaged In Digital Marketing

Making sure your business information is accurate and update is a quick way to boost your SEO and get seen!

This guide shows you how to generate leads with just $10 a day on Google Ads, even against larger competitors.

Maintaining your business's revenue requires a deep understanding of customer analytics

When managing Google Ads campaigns, it’s tempting to follow every AI-powered recommendation Google provides. From keyword additions to bid adjustments, these suggestions are designed to optimize your campaigns—but only to an extent.

When managing Google Ads campaigns, it’s tempting to follow every AI-powered recommendation Google provides.

A successful business balances two essential strategies: acquiring new customers and maximizing the Lifetime Value (LTV) of existing ones, all while maintaining profitability

Simply utilize the keywords from your SEO program to develop a Google Ad campaign. Continuously refine the ad campaign, and incorporate the performance of keywords back into your SEO program.