How to Intall Google Analytics GA4

Google Analytics is a critical component for any small business digital marketing plan.

Google Analytics 4 is a powerful tool that helps you track and analyze not only your website performance but your other marketing channels such as social media that drive traffic to your website.   Google Analytics is free and one of the most powerful tools for small business digital marketing programs.  Google Analytics is the same analytics tools many of the largest companies use for their digital marketing efforts.  

Google Analytics is easy to install and Cruxdata makes it super easy to use, even for someone who has never used an analytics tool before  

In this blog post, we’ll give you the step-by-step process of installing Google Analytics GA4 on your website.   From creating your GA4 account to adding the tracking code to your website, we’ve got you covered.

Let’s get started.

Step 1

Create Your Google Analytics Account. If you don't already have a Google Analytics account, create one at Next, follow the instructions to set up your new GA4 property. Add your property details. Then, accept the terms and conditions of the analytics platform. You’ll have the opportunity to customize your email communication with Google. If you don’t want to hear from Google at all, uncheck all the options.

Step 2

To track visitors, you need to add a data stream. Head over to the property you want to set up GA4 for and click on “Data Streams”. Click on “Web” to add a data stream for your website or blog. Now, enter your website’s URL and assign a name to your stream. Finally, click on “Create stream”. That’s it. You can now connect this stream to your website to track website visitors.

Step 3

Now you have to install the Google Tag on your website. The easiest way to install the Google tag on your website is by using the Google Site Kit Plugin.

Step 4 Option 1 - If your CMS is Listed:

For example, if you have a WordPress site, you can use the Site Kit plugin. To do that, head over to the “Plugins” section of your WordPress dashboard and click on “Add New”. Put “Site Kit” in the search bar and you’ll see the plugin. The plugin will walk you through a few necessary steps. Sign in with your Google account. The Site Kit Plugin will connect your account and property to your website. Next, click on “Configure Analytics”. That’s it. You’ve now linked your Google Analytics account to your site and can now track user behavior in your WordPress dashboard.

Step 4 Option 2 - If your CMS is Not Listed:

Now, if you’re not using a content management system listed on the official website, proceed to “Install Manually”. Google Analytics will give you a code that you will have to paste into the header of your website. Open the back end of your web page, find the header tags, and paste the copied code between them. Note that Google Analytics may take around 30 minutes to start showing the data.

How to Install GA4 in 4 easy steps: Wrapping Up

Wrapping Up GA4 is the newest version of Google Analytics, offering powerful tracking and analytics features for free. If you do not have the time or capability to install Google Analytics GA4 yourself, ask your web team to install for you. However, we think it’s safe to say that many small businesses do not have a web team or web agency on retainer. If you do not currently have a web development team or agency, you can hire a freelancer for less than $100 to install and configure GA4. Freelancers are widely available on websites like Upwork. Digital marketing can (and should) be as accessible for small businesses as it is for big businesses.

Get Instant Insights - Connect to

Cruxdata makes using Google Analytics simple for small businesses. Get instant insights whrn create an account and connect your GA4 account. Cruxdata will automatically create a series of easy to read dashboards, complete with inline tips and tutorials to guide you through your key website metrics.

Preston Derrick