Professional SEO + AI Search for small business.
A strong SEO and AI search visibility strategy requires more than chasing a few keyword rankings.
It demands a structured, data-informed approach that aligns with how both traditional search engines and AI-powered tools find, interpret, and deliver content to users.
The following nine components form a comprehensive SEO framework for small and local businesses—connecting proven SEO fundamentals with emerging AI search visibility strategies. Traditional SEO and AI-driven optimization are not separate efforts but closely linked, working together to build lasting visibility and attract qualified traffic.
By analyzing AI search results alongside developing a semantic core, content plan, and performance insights through GA4—while also strengthening your local search presence—you position your business to succeed in both conventional and AI-driven search environments.
AI Driven Website Traffic Analysis
We use GA4 to help you grow search engine and AI chatbot traffic by focusing on the key metrics that matter for your business. By simplifying GA4 insights, we allow you to focus on actions that bring in more qualified leads.
- Where Visitors Come From
Focus on traffic from search engines and AI chatbots — not social or paid ads — to see if your site ranks and attracts clicks. - Top Performing Pages
Identify which pages bring in search traffic and where to improve. - Visitor Engagement
Measure how long search visitors stay, how many pages they view, and if they take action. - Search Engine Breakdown
Track performance by search engine (Google, Bing) and AI tools to refine your SEO efforts.
Technical SEO Audit
A full-site audit identifying critical SEO, content, performance, and security issues — with clear, actionable recommendations for fixes.
- Meta tags, headers, and content optimization
- Image size, alt text, and performance fixesTop Performing Pages
- Security and policy compliance checks
- Redirects, links, and crawlability issues
- Redirects, links, and crawlability issues
Keyword Cluster & Page Optimization
We build targeted keyword clusters around each page to help AI-driven search engines understand your full range of services — not just individual keywords
- Strategic keyword grouping based on search intent
- Clusters designed to strengthen relevance and coverage
- Optimized headings, meta tags, and content guidance
- Improves ranking across related queries, not just single terms
- A key building block for long-term SEO and AI search visibility
Long-Tail Keyword Targeting
We research and implement long-tail keywords—highly specific search phrases—to help capture ready-to-buy customers and improve search rankings.
- Targets detailed, intent-driven search queries users are increasingly using, especially with AI chat and voice search
- Improves rankings for niche and local searches with lower competition
- Visitor Increases high-quality traffic by matching real customer questions and needs
- Works alongside your main keywords to expand overall search visibility
- Helps AI search engines accurately align your content with evolving search behaviors
Semantic Core Development Focused On Search Intent
A semantic core is a structured collection of keywords and topics organized by search intent—the reason behind a user’s search. Building your website’s semantic core around search intent ensures your content meets customer needs at every stage of their buying journey and signals relevance to AI-powered search engines.
- Informational
Keywords for users seeking information or advice (e.g., “What is microneedling?”) - Navigational
Keywords for users looking for a specific brand, service, or location (e.g., “Lisa G Skincare Portland”) - Transactional
Keywords for users ready to purchase or book (e.g., “Book Botox appointment Portland”) - Comparative/Investigational
Keywords for users comparing options before deciding (e.g., “Best med spa for facials in Portland”)
Our Semantic Core Development Delivers:
- A clear keyword map aligned with search intent categories
- Guidance for structuring website pages, landing pages, and content
- A foundation for SEO that improves visibility across different types of searches
- Context-rich optimization that helps AI search engines understand your full offering
Content Topic Plan & Development
We create a structured content topic plan that serves as a roadmap for your content creators — helping them produce effective, search-optimized materials aligned with your business goals. Our focus is on identifying topics and formats that match search intent, support SEO, and enhance AI search engine visibility.
We deliver guidance for:
- Website Copy
Recommended core pages and key messaging, ensuring your services are clearly positioned and optimized for both human readers and AI-driven search engines. - FAQ's
A curated list of frequently asked questions aligned with common customer queries and search patterns, ideal for placement on key service pages - Blog Topics
A content calendar of targeted blog ideas designed to attract traffic, answer informational searches, and support long-tail keyword strategies. - Newsletters
Suggested content themes and topics to strengthen customer relationships, share valuable insights, and drive repeat engagement
Your internal content team can use this plan to create consistent, high-impact content that supports your SEO strategy and marketing goals — without guesswork
AI Search Engine Visibility Analysis
As AI-powered search engines like ChatGPT, Gemini, and Perplexity become more common, the way search queries are handled is shifting. These engines often respond to longer, conversational search queries — drawing from summarized information and citing top-ranked sources in their answers.
Our AI Search Engine Visibility Analysis identifies how your business appears (or doesn’t appear) in AI-generated search results for your target queries. We examine:
- Long-Tail and Related Search Queries
Analyzing how AI engines handle the types of questions and phrases your potential customers are using. - Top Ranked Source Citations
Reviewing which websites and content are being cited by AI engines and why — giving insight into the content structure, authority, and relevance AI systems prioritize. - Blog Topics
A content calendar of targeted blog ideas designed to attract traffic, answer informational searches, and support long-tail keyword strategies. - Insights Integrated Back Into Strategy
We apply these findings to refine your semantic core and adjust your content topic plan, helping improve your chances of being cited or surfaced in AI-driven search results.
This analysis ensures your SEO and content strategy isn’t just optimized for traditional search engines but also for the evolving AI search landscape — positioning your business where customers are increasingly looking for answers.
AI Search Engine Visibility Analysis
As AI-powered search engines like ChatGPT, Gemini, and Perplexity become more common, the way search queries are handled is shifting. These engines often respond to longer, conversational search queries — drawing from summarized information and citing top-ranked sources in their answers.
Our AI Search Engine Visibility Analysis identifies how your business appears (or doesn’t appear) in AI-generated search results for your target queries. We examine:
- Long-Tail and Related Search Queries
Analyzing how AI engines handle the types of questions and phrases your potential customers are using. - Top Ranked Source Citations
Reviewing which websites and content are being cited by AI engines and why — giving insight into the content structure, authority, and relevance AI systems prioritize. - Blog Topics
A content calendar of targeted blog ideas designed to attract traffic, answer informational searches, and support long-tail keyword strategies. - Insights Integrated Back Into Strategy
We apply these findings to refine your semantic core and adjust your content topic plan, helping improve your chances of being cited or surfaced in AI-driven search results.
This analysis ensures your SEO and content strategy isn’t just optimized for traditional search engines but also for the evolving AI search landscape — positioning your business where customers are increasingly looking for answers.
Local Search Optimizations For Small Business
For local businesses, showing up when nearby customers search is critical. We help optimize your local presence with a focus on three key areas:
- Google Business Profile Optimization
Ensure your business profile is complete, accurate, and optimized with the right categories, services, and keywords — boosting visibility on Google Maps and local search results. - Local Map & Business Listings
Review and update your listings on key platforms like Apple Maps, Yelp, Bing Places, and industry-specific directories so your business appears consistently across the web. - Local Business CitationsBlog Topics
Audit and correct your business information (name, address, phone) on key directories to build trust with search engines and improve your local ranking.
If you are a local business adding this focus helps your business show up consistently in local searches — making it easier for nearby customers to find and choose you.
