Professional SEO + AI Search for small business.
A strong SEO and AI search visibility strategy requires more than chasing a few keyword rankings.
The following nine components form a comprehensive SEO framework for small and local businesses—connecting proven SEO fundamentals with emerging AI search visibility strategies. Traditional SEO and AI-driven optimization are not separate efforts but closely linked, working together to build lasting visibility and attract qualified traffic.
By analyzing AI search results alongside developing a semantic core, content plan, and performance insights through GA4—while also strengthening your local search presence—you position your business to succeed in both conventional and AI-driven search environments.
AI Driven Website Traffic Analysis
We use GA4 to help you grow search engine and AI chatbot traffic by focusing on the key metrics that matter for your business. By simplifying GA4 insights, we allow you to focus on actions that bring in more qualified leads.
Where Visitors Come From
Focus on traffic from search engines and AI chatbots — not social or paid ads — to see if your site ranks and attracts clicks.
Top Performing Pages
Identify which pages bring in search traffic and where to improve.
Visitor Engagement
Measure how long search visitors stay, how many pages they view, and if they take action.
Search Engine Breakdown
Track performance by search engine (Google, Bing) and AI tools to refine your SEO efforts.
Technical SEO Audit
A full-site audit identifying critical SEO, content, performance, and security issues — with clear, actionable recommendations for fixes.
Meta tags, headers, and content optimization
Image size, alt text, and performance fixesTop Performing Pages
Security and policy compliance checks
Redirects, links, and crawlability issues
Redirects, links, and crawlability issues
Keyword Cluster & Page Optimization
We build targeted keyword clusters around each page to help AI-driven search engines understand your full range of services — not just individual keywords
Strategic keyword grouping based on search intent
Clusters designed to strengthen relevance and coverage
Optimized headings, meta tags, and content guidance
Improves ranking across related queries, not just single terms
A key building block for long-term SEO and AI search visibility
Long-Tail Keyword Targeting
We research and implement long-tail keywords—highly specific search phrases—to help capture ready-to-buy customers and improve search rankings.
Targets detailed, intent-driven search queries users are increasingly using, especially with AI chat and voice search
Improves rankings for niche and local searches with lower competition
Visitor Increases high-quality traffic by matching real customer questions and needs
Works alongside your main keywords to expand overall search visibility
Helps AI search engines accurately align your content with evolving search behaviors
Semantic Core Development Focused On Search Intent
A semantic core is a structured collection of keywords and topics organized by search intent —the reason behind a user’s search. Building your website’s semantic core around search intent ensures your content meets customer needs at every stage of their buying journey and signals relevance to AI-powered search engines.
Informational
Keywords for users seeking information or advice (e.g., “What is microneedling?”)
Navigational
Keywords for users looking for a specific brand, service, or location (e.g., “Lisa G Skincare Portland”)
Transactional
Keywords for users ready to purchase or book (e.g., “Book Botox appointment Portland”)
Comparative/Investigational
Keywords for users comparing options before deciding (e.g., “Best med spa for facials in Portland”)
Our Semantic Core Development Delivers:
A clear keyword map aligned with search intent categories
Guidance for structuring website pages, landing pages, and content
A foundation for SEO that improves visibility across different types of searches
Context-rich optimization that helps AI search engines understand your full offering
Content Topic Plan & Development
We create a structured content topic plan that serves as a roadmap for your content creators — helping them produce effective, search-optimized materials aligned with your business goals. Our focus is on identifying topics and formats that match search intent, support SEO, and enhance AI search engine visibility.
We deliver guidance for:
Website Copy
Recommended core pages and key messaging, ensuring your services are clearly positioned and optimized for both human readers and AI-driven search engines.
FAQ's
A curated list of frequently asked questions aligned with common customer queries and search patterns, ideal for placement on key service pages
Blog Topics
A content calendar of targeted blog ideas designed to attract traffic, answer informational searches, and support long-tail keyword strategies.
Newsletters
Suggested content themes and topics to strengthen customer relationships, share valuable insights, and drive repeat engagement
Your internal content team can use this plan to create consistent, high-impact content that supports your SEO strategy and marketing goals — without guesswork
AI Search Engine Visibility Analysis
As AI-powered search engines like ChatGPT, Gemini, and Perplexity become more common, the way search queries are handled is shifting. These engines often respond to longer, conversational search queries — drawing from summarized information and citing top-ranked sources in their answers.
Our AI Search Engine Visibility Analysis identifies how your business appears (or doesn’t appear) in AI-generated search results for your target queries. We examine:
Long-Tail and Related Search Queries
Analyzing how AI engines handle the types of questions and phrases your potential customers are using.
Top Ranked Source Citations
Reviewing which websites and content are being cited by AI engines and why — giving insight into the content structure, authority, and relevance AI systems prioritize.
Blog Topics
A content calendar of targeted blog ideas designed to attract traffic, answer informational searches, and support long-tail keyword strategies.
Insights Integrated Back Into Strategy
We apply these findings to refine your semantic core and adjust your content topic plan, helping improve your chances of being cited or surfaced in AI-driven search results.
This analysis ensures your SEO and content strategy isn’t just optimized for traditional search engines but also for the evolving AI search landscape — positioning your business where customers are increasingly looking for answers.
Local Search Optimizations For Small Business
For local businesses, showing up when nearby customers search is critical. We help optimize your local presence with a focus on three key areas:
Google Business Profile Optimization
Ensure your business profile is complete, accurate, and optimized with the right categories, services, and keywords — boosting visibility on Google Maps and local search results.
Local Map & Business Listings
Review and update your listings on key platforms like Apple Maps, Yelp, Bing Places, and industry-specific directories so your business appears consistently across the web.
Local Business CitationsBlog Topics
Audit and correct your business information (name, address, phone) on key directories to build trust with search engines and improve your local ranking.
If you are a local business adding this focus helps your business show up consistently in local searches — making it easier for nearby customers to find and choose you.
Current Keyword Ranking
Find what keywords your website currently ranks for
Semantic Core Development
Build structured keyword clusters, meta data, and content to each specific URL
Keyword Monitoring
Keep a close eye on how your keywords are ranking
On-Page SEO
Optimize the elements and HTML on your webpages to increase page efficiency
Competitor Analysis
See how you stack up against businesses in your industry across multipl KPI's
Keyword Density
Check the on-page density of keywords used in your semantic core
Backlink Reports
Get a detailed report of your website's backlinks, includes unique pages and domains
Google Business Profile
Get key metrics from your Google Business Profile - an essential tool for any small business
Google Analytics
Build structured keyword clusters, meta data, and content to each specific URL
Keyword Suggestions
Keep a close eye on keyword trends, search queries and keyword performance
Technical SEO
Get key metrics from your Google Business Profile - an essential tool for any small business
Google Search Console
Optimize your server-side keywords and keep an eye technical SEO issues
Cruxdata utilizes a proprietary SEO database.
Updating 24/7 and enriched using the largest search engines and ad tech platforms, the proprietary database features staggering numbers that we leverage in order to bring you top-notch SEO services.
Designed for small business owners, with an easy setup that takes just minutes - no prior knowledge required
Custom application, tailored specifically to your website
Integrated keyword & backlink analysis, reports driven from your website’s own semantic core
Maintains all your data right in the app - no need to organize files or structure data
Our single sign on app can be used on desktop and mobile
Services are a la carte, and priced specifically for small businesses. Utilize different experts for the different aspects such as Technical SEO versus content publishing
Updates in real time
Frequency of recurring services is determined by you, the business owner,
Regardless of what agencies or services you use, Cruxdata will store your data, making accessible through the changing of providers
Designed for SEO experts and SEO specialists, requiring prior knowledge and technical SEO experience
Out of the box generic tools that require a steep learning curve
Provide keyword & backlink analysis and semantic core reports in messy spreadsheets, making them difficult to manage
Multiple files from different applications, running the risk of losing them over time
Non-consistent logins when you switch providers or tools
Designed for small business owners, with an easy setup that takes just minutes - no prior knowledge required
Custom application, tailored specifically to your website
Integrated keyword & backlink analysis, reports driven from your website’s own semantic core
Maintains all your data right in the app - no need to organize files or structure data
Our single sign on app can be used on desktop and mobile
FAQ
-
An SEO dashboard is a tool used to track and monitor the performance of search engine optimization (SEO) efforts. It is essentially a visual representation of various SEO metrics and KPIs (Key Performance Indicators) that are important to measure and improve upon in order to increase website visibility, traffic, and conversions from search engines.
The Cruxdata SEO dashboard includes data such as keyword rankings, organic traffic, backlink profile, on-page optimization status, site speed, and more. We present your data in the form of graphs, charts, and tables, allowing you to quickly and easily analyze trends, identify opportunities, and make informed decisions about SEO strategy.
-
Cruxdata is the only marketing data tool built (and priced) with small businesses in mind. Unlike other tools and agencies, we don’t expect all of our users to be marketing professionals. We understand that small businesses are all over the map as far as marketing capability - that’s why we built Cruxdata to be flexible, with the ability to grow with the small business owner.
-
Different components of SEO vary widely. Packaged programs do not produce results for many business, that’s why we offer our services a la carte. Pay for what you need, and skip on what you don’t. Checkout our blogs
-
Of course! Cruxdata is designed to be used at all times - so if you’re working with an agency, a freelancer, or all on your own, you’ll always have insight into your data. With Cruxdata’s Insight Dashboards, you’ll be able to track your marketing program performance, as well as the performance of your hired help.
-
With Cruxdata's SEO insights dashboards, you'll gain access to essential SEO performance metrics, including the number of visitors from search engines, keyword performance, bounce rate, and conversion rate.
But let's be honest, the most critical metric is the amount of traffic coming from search engines. With our easy-to-use dashboard, you'll have all the data you need to ensure that your website is getting the traffic it deserves. Don't settle for less. Upgrade to Cruxdata's SEO insights dashboard today and watch your website traffic soar!
-
SEO is essential for small businesses because it increases online visibility by ranking higher in search engine results pages, attracts more website visitors, improves your brand awareness, and increases your sales. In reality, every business, small or big, has to do SEO.
It is a cost-effective marketing strategy that doesn't require a large budget and focuses on creating high-quality content. SEO improves the user experience of a website, making it easier to navigate, which leads to increased engagement and higher conversion rates. By implementing SEO, small businesses gain a competitive advantage and stand out in their industry. Moreover, SEO is a long-term investment that delivers ongoing benefits, including attracting more customers, increasing revenue, and building brand over time.
How does Cruxdata keep our SEO prices so low?
Cruxdata is a hybrid SEO solution that provides sophisticated tools under the hood, an easy to use app designed for the small business owner, and a la carte services for those looking to tackle SEO on their own, or hire professionals to help at any point along the way.
Keywords and key phrases are the foundations of how your website is discovered by internet users. Understanding the basics of a keywords strategy
Keyword analysis is used to optimize your websites traffic volume with the internet users that meet your target market profiles. If you are hiring a specialist or agency learn to what to expect from them and set clear expectations
A semantic core is a data structure that aligns a keyword analysis to the specific website structure and ranking objectives for specific pages