Businesses use demographics to better understand their customer base, allowing them to make more informed marketing decisions, and to paint a picture of their target market.
What are demographics, exactly?
Demographics can be defined as statistical data relating to the population and particular groups within it. In other words, demographics are simply descriptions of specific sets of people, oftentimes broken down by category.
The term “demographics” doesn’t belong exclusively to marketing. Heck - it doesn’t even belong exclusively to humans - but for the sake of this article, we’ll be referring to demographics in terms of people, and how it pertains to your marketing efforts.
So, what types of demographics are used in marketing?
In short, a ton. In long, it really depends on your industry. That being said, there are plenty of standard demographic metrics that are used consistently across industries.
- Marital Status
- Family Structure
- Accessing Device
Demographics are used in a handful of marketing practices, and play a critical role in many marketing decisions.
Where can I find my demographics?
Almost every digital medium provides at least some level of demographic data. Accessing different platforms’ demographic data comes with varying levels of difficulty, and varying levels of granularity. At Cruxdata.io, we combine all of your platform’s into one easy to read, sortable dashboard.
Using the different types of demographics listed above, you can create different segments of potential customers based on traits that they share. This allows you to target portions of your customer base based on
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