Best Practice

Should I run ads on Meta or Google?

Ultimately, the best way to decide which platform is right for you is to experiment and see what works best for your business.

You can start by creating a campaign on each platform, and track your results. Then, you can decide which platform is more effective for your goals and your budget.

Delving Deeper 

Making the choice between Meta's advertising platforms and Google Ads requires a thorough examination of several crucial aspects. To aid you in this process, we've compiled a straightforward guideline:

Subtitle: Identifying Your Audience: The first and perhaps most crucial consideration is your target audience's online habits. Google's expansive reach enables ads to target people based on specific keyword searches across its extensive network, which includes Google Search, YouTube, and partner websites. In contrast, Meta's platforms, Facebook and Instagram, provide access to a segmented audience based on intricate demographic data, interests, behaviors, and connections. If your audience is more socially active, Meta's platforms could be your best bet.

Understanding Your Product/Service 

Google Ads excel when it comes to businesses offering products or services that consumers actively seek, such as plumbing services or auto dealerships. On the flip side, Meta's platforms can prove more useful for products or services that may not be actively sought after but can spark interest when presented, such as novel artisanal items or lifestyle offerings.

Aligning with Business Objectives 

If your mission is to enhance brand awareness and user engagement, Meta's visually stimulating and socially interactive ads could be your top choice. However, if you aim to boost website traffic or sales with products/services that people usually search for, Google Ads could serve you better.

Assessing Budget and Return on Investment (ROI)

Generally, Meta's platforms offer lower cost-per-click (CPC) rates compared to Google Ads. But it's important to note that the average cost per acquisition (CPA) can fluctuate significantly depending on your industry and the quality of your ad campaign. It's crucial to evaluate which platform delivers the most substantial ROI for your unique business.

Evaluating Ad Formats

Different ad formats cater to varying business requirements. Google Ads are predominantly text-based, although display and video ads are also available. Conversely, Meta's platforms emphasize visual appeal and provide a diverse array of ad formats, including image, video, carousel, and Stories ads.

Usability and Data Analysis

Google Ads, Facebook, and Instagram all feature user-friendly interfaces and robust analytics tools. However, your preference may lean towards one platform over the others. Tools like Cruxdata can simplify this process by integrating web traffic data and social media engagement into a single, easy-to-navigate dashboard.

Gauging Market Competition: The level of competition on each platform can vary based on your industry. Greater competition typically results in higher advertising costs, so it's something to be aware of in your decision-making process.

The Final Verdict More often than not, a hybrid strategy utilizing both platforms could be your winning ticket. This approach allows you to capitalize on each platform's unique strengths, effectively reach your target audience, and accomplish your business goals. 

Most Important! Continually reviewing and fine tuning your ad campaigns is key to fine-tuning your strategy and striking the perfect balance between achieving sales targets and boosting brand awareness.

Preston Derrick