1. Sponsored Content: 

Description: These are native ads that appear directly in the LinkedIn feed, seamlessly blending with organic content but labeled as "promoted".

• Formats:
  
  • Single Image Ads: Promote a product, service, or message with a single, compelling image.
  • Video Ads: Use video to tell a brand story, demonstrate a product, or increase engagement.
  • Carousel Ads: Showcase multiple products, services, or tell a story with a series of swipeable images or videos.
  • Event Ads: Promote LinkedIn Events like webinars or conferences, including event details and a call-to-action.
  • Document Ads: Share documents like whitepapers or case studies, which users can view within the LinkedIn feed.
  • Thought Leader Ads: Promote posts from company executives or experts to leverage personal brand authority.
  • Click-to-Message Ads: Direct users to a LinkedIn messaging conversation to spark immediate engagement.
  • Connected TV Ads: Reach professional audiences on streaming TV platforms.
  • Article and Newsletter Ads: Promote LinkedIn articles and newsletters to drive readership and subscriptions. 

2. Sponsored Messaging: 

Description: Send personalized messages directly to your target audience's LinkedIn inbox.

• Formats:
  
  • Message Ads: Send direct messages with a single call-to-action.
  • Conversation Ads: Create interactive, choose-your-own-path experiences with multiple CTAs. 

3. Text and Dynamic Ads: 

Description: Cost-effective ads that appear on the right side or top of LinkedIn pages. Dynamic ads are personalized using LinkedIn profile data.

• Formats:
  
  • Text Ads: Simple ads with a headline, description, and optional small image.
  • Spotlight Ads: Drive website traffic or promote actions like event registration, personalized with the user's information.
  • Follower Ads: Encourage users to follow your LinkedIn Company Page. 

4. Lead Generation Forms: 

Description: Streamline lead capture by pre-filling forms with users' LinkedIn profile information.

Use: Can be integrated with most Sponsored Content and Sponsored Messaging formats. 

In addition to these formats, LinkedIn offers various targeting options: 

• Audience Attributes: Target by company, job experience, education, demographics, interests, and traits.
• Custom Audiences: Upload company or contact lists, or retarget users based on website visits, ad engagement, or other interactions.
• Predictive Audiences: Use AI to predict the most receptive audience segments for your campaigns. 

To start advertising on LinkedIn: 

1. Create a LinkedIn ad account: If you don't have one, create a Campaign Manager account and link it to your company page.
2. Define your campaign objective: Choose from options like brand awareness, website visits, engagement, video views, lead generation, or website conversions.
3. Select your audience: Use LinkedIn's targeting tools to narrow down your audience based on criteria like job title, industry, or company size.
4. Choose your ad format: Select the format that best suits your campaign objective and creative.
5. Set your budget and schedule: Determine your daily or lifetime budget and campaign duration.
6. Create your ad creative: Design your ad with compelling visuals and engaging copy that aligns with your objective and call-to-action.
7. Launch, monitor, and optimize: Launch your campaign, monitor its performance, and make adjustments as needed to improve results. 

By utilizing these ad options and targeting capabilities, you can effectively reach your desired audience and achieve your marketing goals on LinkedIn. If you're looking to get started with advertising on LinkedIn, give us a holler. We'd love to chat!