To run LinkedIn ads effectively, an agency needs access to two key assets: the client’s LinkedIn Ad Account (Campaign Manager) and their LinkedIn Company Page.

Why both?

• Campaign Manager is where the magic happens—creating ads, managing bids, setting targeting, tracking performance, and pulling reports. Without access here, an agency can’t run or optimize campaigns.
• LinkedIn Company Page access is crucial for formats like Sponsored Content, which must be published or sponsored directly from the client’s page. Without it, those ad types are off the table.

What kind of access is needed?

• Campaign Manager: Agencies can be assigned roles like Account Manager or Campaign Manager, giving them the permissions they need to handle day-to-day campaign operations.
• Company Page: At a minimum, agencies need Paid Media Admin access to run things like Sponsored Content or Lead Gen Forms. For broader control—like adding other admins—they might be granted Super Admin rights.

Streamlining with LinkedIn Business Manager:

LinkedIn’s Business Manager makes sharing access smoother. It lets businesses claim ownership of ad accounts and Company Pages, then grant access to partners like agencies. Admins can invite agency team members using their LinkedIn profile URLs and assign roles with the right level of permissions.

Bottom line:

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To fully manage a client’s LinkedIn advertising, agencies need access to both the Campaign Manager and the Company Page. This dual access enables them to run all ad formats, including Sponsored Content and Lead Gen Forms, and manage campaigns effectively from start to finish.

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