Best Practice

What Should Be in an SEO Dashboard?

In today's digital landscape, search engine optimization (SEO) has become an indispensable part of any business's online success.

As natural language processing (NLP) technologies, such as CHat GPT-4, continue to evolve, search engines are increasingly incorporating direct responses and answers into their search engine results pages. This is evident in features like Google's Knowledge Graph, Bing's Direct Answers, and Google Utilities, which occupy the coveted "position 0" in search results. In many instances, these responses include reference links or additional information for users to explore. Consequently, the competition for top rankings has intensified, as NLP-driven results claim prime real estate on the first page.

To keep pace with this rapidly changing landscape, businesses must harness the power of SEO dashboards – sophisticated tools that built correctly make SEO easy and actionable by aggregating vital metrics for monitoring, managing, and optimizing search engine performance. Regardless of whether a company manages its SEO in-house, collaborates with freelancers, or outsources to an agency, SEO dashboards have become indispensable assets in today's digital marketing environment.

An SEO dashboard provides a snapshot of a website's overall SEO health through a summary section featuring essential metrics such as search engine visitors (organic traffic), Domain Authority, website audit, keyword rankings, and backlinks.

In addition to the summary section, a well-rounded SEO dashboard has simple easy to use navigation that dives deeper into critical aspects of search engine optimization, offering detailed actionable results to help businesses stay ahead of their competition. 

See the key areas listed here in the Cruxdata dashboard:

Organic Traffic Analysis: Examining organic traffic data is crucial for businesses to gain a deeper understanding of their audience and assess the efficacy of their content and SEO strategies. Two key factors come into play: the growth or decline in the number of visitors arriving from search engines, and the quality of these visitors, as indicated by metrics such as bounce rate, time on page, and the number of pages visited. By closely monitoring these aspects, businesses can refine their approach to better align with audience needs and preferences.

Number of Ranking Keywords: Keeping track of the quantity of keywords for which a website appears in search engine results enables businesses to consistently increase their web traffic originating from search engines and uncover expansion opportunities. The objective is to have each webpage rank for as many keywords as possible within the top 10 positions. Achieving this necessitates the proper website structure, ensuring that every page targets unique keywords and is optimized for either broad or narrow searches.

Keyword Monitoring: Vigilantly tracking the keywords that you aim to rank for, as well as those that form part of your semantic core, is essential for the ongoing optimization of your keyword strategy. Envision keyword rankings as a funnel: at the widest part of the funnel are the keywords ranking between 26 and 75. The next stage narrows to keywords ranking from 11 to 25, situated just below the scroll line and almost within reach. The highly sought-after top 10 rankings receive the majority of clicks, with the top 3 being the ultimate goal.

To improve a keyword's ranking, incorporate it into your website's primary and secondary content, such as blog posts. Acquire backlinks using that specific keyword as the anchor text, and link back to the page where the keyword belongs to a relevant keyword cluster.

Backlink Analysis: Evaluating the number and quality of external websites linking to a site is essential for understanding its authority and credibility in the eyes of search engines. A thorough backlink analysis can help businesses identify valuable link-building opportunities and weed out potentially harmful links. Backlinks from high authority sites remains one of the most prominent ranking factors.  Google recently released their backlink guidelines.

Semantic Core Development & Optimization: 

Your semantic core lies at the center of your SEO strategy, encompassing the relationships between the primary keyword, associated keyword groups, and the content of each webpage. The semantic core serves as a hub for the continuous expansion of keywords that a webpage and, consequently, the entire website will rank for. In conjunction with keyword analysis and keyword monitoring, the semantic core undergoes ongoing refinement to optimize your website's search engine performance.

Competitor Analysis: 

In the rapidly evolving world of SEO, conducting a competitor analysis for the metrics discussed today is as crucial as measuring your own SEO performance. By comparing your website's Domain Authority, Website Audit Scores, Keywords they rank for, Keyword Overlap Analysis, and detailed Backlinks Analysis with those of your competitors, you gain valuable insights into their SEO strategies, strengths, and weaknesses. This information not only enables you to identify potential opportunities and gaps in the market but also helps you refine and adjust your own SEO tactics to stay ahead of the competition. Moreover, a comprehensive competitor analysis ensures that you maintain a clear understanding of industry trends and best practices specific to your industry, allowing you to optimize your SEO programs and drive sustainable growth for your business.

Small business owners often find themselves facing the challenge of creating and implementing a dashboard with the discussed metrics and desired depth. Successfully managing and interpreting data from various sources such as Google Analytics, Search Console, and Keyword Planner, alongside third-party SEO tools offering Domain, Ranking, and Backlink analytics, into a visualization tool critical for optimizing SEO performance. Striking the perfect balance between depth and simplicity is essential when designing intelligent dashboards that provide actionable insights without overwhelming the user with excessive information. While most third-party dashboards require connections to data sources and some knowledge of data source connections, user-friendly solutions like Cruxdata intelligent SEO dashboards are specifically designed for busy small business owners. These dashboards can be set up with just a few clicks, ensuring a seamless experience as business owners navigate the ever-changing landscape of SEO.

Preston Derrick