Every business encounters seasonality. Recognizing these cycles is essential for growth. Year-over-year website traffic is a vital metric to understand this trend, as it offers the most accurate measurement of your SEO efforts. But there's a challenge: with the Google Analytics transition from Google Analytics Univeral to Google Analytics GA4 (GA4), accessing continuous data has become more complex. Don't worry - Cruxdata.io offers a seamless solution.
Yearly Metrics Takeaways:
The digital realm is in constant flux. Google Analytics, the quintessential tool for deciphering online traffic, recently made a significant shift from the Universal model to the GA4 version. For many small businesses, the data reporting gap caused by the automatic GA4 transition was a tad overwhelming.
GA4 Transition Key Points:
It's not just a tool but a comprehensive window into a business's digital footprint. Nearly 38 million websites rely on it.
Google's automatic transition led to data being able to be viewed in one Google Analytics tool impossible, posing challenges for year-over-year metrics crucial for marketing strategies and programs.
More than an update, GA4 revamped its data model. From tracking page views to capturing every interaction as an event, while it’s a leap in analytical prowess there is a learning curve and there are some items that do not transfer straight over from Google Analytics Universal.
With Universal Analytics phasing out in July 2024, businesses have limited time to retrieve pivotal historical data.
Generative AI, like OpenAI's ChatGPT, is shaping the future of marketing, especially SEO. Being able to monitor year-over-year and year-long trends is key to being able to adjust your SEO and marketing programs.
Cruxdata.io seamlessly consolidates Universal and GA4 data, making it accessible and actionable for business owners.
That's our secret sauce - a proprietary tool we built just to alleviate this issue. Google failed to provide a solution to the data gap issues, so we stepped in and created something for small business owners and digital marketers alike.
On July 1st, Google stopped processing new data. Google urged users to create a GA4 property before then, and to export their data before losing access to their GAU interface.
Cruxdata seamlessly integrates data from GAU and GA4 directly into one dashboard, meaning no more open tabs or messy spreadsheets.