38 Google SERP Results You Need to Know About (Part 1)

Whether you’re a small business owner, a marketing manager, or a combination of both - you should know about every element on a Google SERP (search engine results page).

For part 2, click here!
For part 3, click here!

1) Organic Results

You probably already know about Google’s organic search results. Organic results are shown just below paid ads on Google’s first page. These are the primary positions sought after in regards to SEO, specifically keywords.

2) Local Pack

Local Pack is a Google SERP result that’s triggered in response to a local search query, like “Coffee shops near me”.  As you can see, Google Local Pack showcases a list of the top three businesses via a map, showing their locations.

3) Answer Box

The Google "Answer Box" is another name for the "Featured Snippet". As the name suggests, it gives a short and concise answer to the question. Google fetches the answer from one of the top-ranking web pages.

4) Paid Results

Paid results are shown at the top of the first page of Google, and are part of Google's Adwords PPC program. The maximum number of ads that are shown for a keyword is four. Advertisers bid on certain keywords and pay for every click their ad generates. PPC stands for Pay-Per-Click.

5) People Also Ask

The “People Also Ask” box consists of questions related to the main search query. It’s designed to help the searcher learn more about the topic. As you click on one question, the box expands and shows more related ones.

6) Related Searches

The “Related Searches” box is located at the bottom of the first page of Google. It provides a list of searches relevant to the main query.

7) People Also Ask

Google’s People Also Ask box gives a list of questions related to the main search. It’s a great little feature for SEO marketers to find content ideas, and create in-demand content. Just scroll down a little after searching for a keyword on Google and you’ll see this:

8) Knowledge Graph

Google uses multiple online sources and presents the information in a concise fashion in the form of a knowledge graph. It’s located to the right of the search results. Here’s an example showing the knowledge graph for “Thomas Jefferson”.

9) Featured Snippet

Google's featured snippet is just another name for “Google Answer Box”. As discussed earlier, it’s a short piece of content shown at the top of the search results on Google’s first page. For instance, here’s what Google shows for the question “what is the featured snippet?”

10) Images

You probably already know about Google Images. That’s not the same as Google SERP images. It’s a Google SERP feature, where a row of relevant images are shown on top of organic results. For instance, here’s what Google showcases for “best quotes”.

11) Map

Google Map is shown on the first SERP (search engine results page) for local queries. For instance, here’s what it returns for “Restaurants near me”.

12) Shopping

Another important Google SERP feature is “Shopping”. As the name suggests, it refers to the products that are shown on the first page of Google that a user is able to purchase. Through Shopping results, Google makes it easy for e-commerce business owners to list their products directly on the search engine. 

Preston Derrick